YaColo·NET has informed existing customers and those merely keeping an eye on the service about a set of changes scheduled to take effect in January 2026. The update affects both promotional mechanics and pricing for the company’s so-called “lifetime” servers.
This is less a dramatic pivot than a routine clean-up: features that failed to gain traction are being retired, while long-term products are adjusted to better reflect economic reality.
Cashback Promotion Quietly Bowing Out
From the start of 2026, YaColo·NET will discontinue its balance top-up cashback program, which had been running for nearly a year and a half. On paper, the offer looked generous enough to deserve a second glance:
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10% cashback for top-ups above ₽30,000
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20% cashback for top-ups above ₽50,000
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30% cashback for top-ups above ₽100,000
In practice, however, the promotion turned out to be largely unused. According to the YaColo·NET team, clients showed little enthusiasm for tying up large sums of money upfront in exchange for future benefits. The calculator was impressive; actual demand, less so.
“Lifetime” Servers to See a Price Increase
The second change concerns a price increase for “lifetime” virtual servers, also effective from January. YaColo·NET has not provided a detailed explanation, but in hosting this usually points to familiar factors: infrastructure costs, long-term support obligations, and the simple fact that providers are rarely eager to oversell services that generate no recurring revenue.
For context, a “lifetime” server is a plan where a client pays once, with no monthly fees thereafter. YaColo·NET currently offers a wide range of such virtual server configurations starting at ₽20,000 (around $255), hosted in Germany, the Netherlands, and Russia.
The company’s portfolio also includes “lifetime” dedicated servers in the same locations, with entry prices beginning at ₽150,000 (approximately $1,900). These are clearly aimed at long-term planners rather than impulse buyers.
Bottom Line
Starting in 2026, YaColo·NET will retire a little-used cashback scheme and adjust pricing for its lifetime server lineup. The changes read more like housekeeping than a market shake-up: unused promotions are shelved, and “lifetime” infrastructure gently reminds everyone that even permanence comes with ongoing costs.