Wildberries Enters the Chat: Retailer Registers 170 Domains for Proprietary Messenger

Image: iphones.ru

Subscribe Us:

RWB, co-founder of Wildberries, has decided to conquer a new niche. The retailer registered over 170 domain names. The provider WebNames noticed this activity. In early August, addresses containing the words "messenger" and "chat" appeared in the registries. The list includes wb-messenger.ru, wb-chats.ru, and вб-чат.рф.

From Internal Chats to Telegram-Level Ambitions

Wildberries confirmed the link between domain registration and the preparation for a new product launch. Initially, the service was conceived as an internal tool for employee communication. The company is testing it in this capacity right now. Later, developers decided to turn this closed utility into a public messenger. The project's ambitions reach the level of Telegram. This sounds like a direct challenge to users' established digital habits.

Brand Protection or Preparation for a Digital Landing?

Mass domain registration remains a classic maneuver for large corporations. This practice protects the brand from cybersquatters and enterprising enthusiasts. Public launch timelines remain a mystery. It is only known that development has been ongoing since 2024. The project is currently undergoing pilot testing.